Pros and cons of YouTube

Pros: - It's free -- or more accurately: there is no out-of-pocket expense. - YouTube is globally recognized and accepted. - Videos can be 15 minutes in length, or more. - Videos can be easily and attractively embedded on your site. - You can set up a unique YouTube channel. Cons: - You need to have a YouTube account to see some videos. - It's free -- so you have very little control over the medium. - Given the choice above, your site visitors could be distracted. - You may unintentionally draw attention to your competition. - Related videos are not always related to your topic or tags.